Chick Fil-A in Southeast Asia? In October 2009, six owners and operators of the popular restaurant chain traveled to Asia to present three leadership conferences on SERVE principles. What is SERVE? Read on to see how CGS partnered with Chick Fil-A in Southeast Asia.

In October, 2009, CGS partnered with Chick Fil-A to present 6 SERVE Conferences in Southeast Asia.  These powerful training events featured executives from one of America’s most successful restaurant chains, which pioneered the SERVE leadership model. Each presenter offered practical, real world insights on how their five leadership practices lead to success.

SERVE Leadership Principles

See and shape the future

Engage and develop others

Reinvent Continuously

Value Results and Relationships

Embody the Values

The Conferences were designed to: 

• Educate and empower leaders to be more serving and less self-serving
• Create organization-wide awareness of what great leaders know and do
• Define leadership and recognize behaviors that great leaders demonstrate when serving those they lead
• Inspire managers who want to increase employee engagement and initiative
• Support a culture change that embraces an attitude of service to others

For more initiatives in Southeast Asia, click here.